Indian Ghost Story Essay -- essays research papers

It was February in the year 1991 when I had my experience with a ghost. I was 17 years old at the time. One Saturday evening in Phoenix, my high school was having a basketball game, and afterward my cousin and I left the school gymnasium at around 10 p.m. My cousin is from Tohono O’dham, and I was going to spend the weekend with my aunt’s family. Like myself, my aunt is Yaqui. She married a Tohono O’dham man some years ago and had two kids. One is my cousin. We got on Interstate 10 and then switched on to South Highway 15 for the drive to the town of Sells on the Tohono O’dham Reservation. About 40 minutes into our drive, we were deep in the desert. Because my car needed new tires, I had to drive just below the speed limit. The treads were just about completely worn out. I guess I had the type of car that we Indians call an â€Å"Indian car.† It was a pretty beat-up looking car, but it got me where I wanted to go. Anyway, there we were, driving in the middle of the desert with the CD player going, and the darkness all around. Suddenly, a large javelina crossed the road, and I hit that wild pig with a big old â€Å"bang!† I didn’t have time to think about stepping on the brakes, because one second there was just the road before us, and the next there was this javelina. I knew we had some big trouble with the car, because the radiator began to hiss, and steam began pouring out. I immediately drove to the side of the road and stopped the car to check on the damage. Sure enough, that animal had hit the front grill head-on, and a piece of metal had punctured my car’s radiator. Directly behind the car in the darkness e could hear the pig loudly squealing. It was a weird experience to be alone at night in the desert and to hear ... ...e before dawn, we were awakened by a truck with two guys who were headed for Sells. They sure did give us a good scare when they knocked on the car’s window, but soon we were introducing ourselves, and they offered to take us home. The guys told us they were artists driving from California. They were on a photography trip, taking pictures of the desert and Indians for an art project. We tied one end of a rope to the back of their truck and the other end to the front of our car, and they towed us home. We never mentioned our experience with the ghost the night before. But when we did get home that morning, we told my aunt and her family everything. Everyone agreed that what we had experienced was the ghost of an Indian from the spirit world. Since my encounter with that ghost, I’ve decided, if at all possible, never to drive at night through the desert again.

Develop Health and Safety and Risk Management Policies,

Legislative frameworks for Health and Safety and risk management within our work setting include: ?The Health and Safety at work Act 1974. This is in place to ensure that all people are kept safe at work or entering a workplace. We have the Health and Safety policy in place to protect all people. The staff are given a copy and this is reviewed to ensure that the nursery if keeping within the guidelines. ?Health and Safety (First Aid) Regulations 1981. This is to make sure that all staff has access to first aid within the workplace.At Roselodge we have a first aid kit on each floor and the kitchen. This is checked regularly by the Health and Safety Officer to keep the stock correct. ?Reporting of Injuries, Diseases and Dangerous Occurrences Regulations (RIDDOR) 1995. This is in place to give settings responsibility for reporting any injuries and illnesses to the HSE or local authority. Any of these are reported within the nursery and we ensure that accident forms are completed correct ly and that everyone is aware of the illnesses and exclusion periods.Control of Substance Hazardous to Health (COSHH) 2002.This is to ensure that workplaces minimise the risk of substances being hazardous to health. This is covered within the Health and Safety policy and all staff are made aware of the substances and how to correctly store these around the nursery. We have COSHH reports in case of an emergency with any of the COSHH products within the nursery. ?Data Protection 1998. This is to ensure that all personal information is kept safe and confidential. We have a confidentiality policy in place which all staff are made aware of. This is a written policy and reviewed.All information stored on paper is locked away and electronic information is password protected. ?Personal Protective Equipment at Work Regulations 1992. This is to keep people safe and be provided with the appropriate protective clothing when dealing with a situation that could cause cross infection, free of char ge. ?Food Safety Act 1990, Food Hygiene Regulations 2006. This is to ensure that risks with food handling are minimised. Food Safety policy is written and people are made aware. Hygiene facilities are available through-out the nursery and procedures are adhered to at all times.Staff dealing with food has attended training on Food Safety.Children Act 1989, Children Act 2004. This sets boundaries and gives help to local authorities so that they can regulate official intervention in the interest of children. We ensure that the children are kept safe and any concerns are deal with appropriately and efficient. Our setting has over 5 employees and to keep with the Health and Safety Act 1974 we have written policies in place and people are made aware. We review these annually or more regular if needed.We have recently updated the policies to come in line with the Early Years Statutory Framework. We have risk assessments that are reviewed annually or if an incident occurs then more regularl y. It is stated within the staff contract and job description that all must comply with the written Health and Safety policies in place. The staff are regularly updated on Health and Safety in the staff meetings. All staff follow the procedures and if there is a case that they do not then it could be a risk of losing their job or causing injury to themselves or others.HSE inspectors can enter the workplace at any time. If finding a problem or breach of the law is made, then we would need to follow the HSE Enforcement Policy statement: ?Informal – minor incident. We would be advised to comply with the law and be given written confirmation with the legal requirement and the best practice advice. ?Improvement notice – served when a serious breach of the law has been committed. The inspector discusses the improvement notice and clarifies the issues. Notice will be given and that will state what issue is, when it needs to be completed and why it has been served.21 days is g iven to remedy or time for the workplace to go to an industrial tribunal if they wish ?Probation notice – situation which could be a risk to serous personal injury. The issue will be immediately halted and job stopped and the staff will not be able to carry this out again until the issue has been rectified. Risk assessment and risk management are essential within a childcare setting. It is important for all involved to be aware of how to minimise risk and control risk, this supports the children to then be able to assess and take controlled risk within the workplace.These assessments are completed and reviewed annually, new risk assessments are made when necessary. Health and Safety checks are completed daily at the start and end of the nursery day. If any risks or hazards are highlighted, these are dealt with immediately or the hazard is removed so not to cause an injury to anyone in the workplace. It is essential that all staff are aware of how to control risk and understan d how to support risk taking safely. This is done in house training and discussions also through external courses.

Concept Development: Florence Nightingale -Its Con

CONCEPT DEVELOPMENT: Florence Nightingale – Influence on Nursing Theory 1. AIM: This assignment gives an abridged account of Florence Nightingale’s life, her education, aspirations and career. It also discusses the development of nursing theory in general, and Florence Nightingale’s influence in later nursing theorists’ work. Florence Nightingale’s philosophy regarding the environment was fundamental to her concept of nursing and health, which was demonstrated through her work on sanitary reform and hospital construction. 2. BACKGROUND: Florence Nightingale was born in 1820 to well-educated, affluent British parents. Her youthful upbringing brought her into aristocratic society, where she made life-long distinguished friends and acquaintances. These would prove pivotal in her work as the founder of modern nursing. Schooled by her father in mathematics, languages, religion and philosophy (which were put to good use in forming her theories), the young Nightingale began her nursing training in Germany. After returning to England, she became Superintendent of the Hospital for Invalid Gentlewomen 1. During the 1840’s, sanitary reform in the community became a big political issue, which Florence Nightingale zealously embraced. She utilised plans for eliminating sanitation problems on the army wards during her time in the Crimean War. Although medical care in the army was higher than in the community, conditions were still appalling with blocked latrines, overflowing cesspools and contaminated drinking water. The latter playing an important part in epidemic outbreaks of cholera. 1,2. The soldiers named her as ‘The Lady of the Lamp’ when she carried her lantern through the corridors at night. In 1855, Florence Nightingale became very ill with ‘Crimean Fever ‘ and was not expected to survive. This disease is believed by some to be brucellosis melitensis. Her symptoms subsided and she returned to England, after which, she founded nursing schools at St. Thomas Hospital and at King’s College Hospital. Her achievements have included her many writings, such as ‘Notes on Hospitals’ and ‘Notes on the Sanitary State of the Army in India’. Florence Nightingale also compiled statistics and much evidence for the Royal Commission. Hospitals were set up world-wide financed by the Nightingale Fund. Although bed-ridden for much of her later years, she worked prolifically into her eighties, gathering data and expounding her nursing theories. In 1910, Florence Nightingale died at the age of 90 years. . Development of Nursing Theories and Practices Between 1858, when Florence Nightingale first wrote her ideas for the theory and practice of nursing, and the 1950’s, there was little change to the task orientated, authoritarian concept of nursing practice. The nursing theorists may have started to evolve in order to change this viewpoint. Notable protagonists include Henderson, Peplau, Abdellah and Orem. 4 In addition, reactions to the medical paradigm which was well established and developed, may have prompted the change of nursing, from one of traditional symptom orientation to a nursing paradigm in it’s own right. Figures 3. 1 & 3. 2 refer). [pic] Nursing theories have gone through several changes and ideas that were rejected in one stage of development have been accepted in another. There has been a shift from the early rejection of nursing theories, through the positivistic, quantitative research of the sixties to the recent revival of Florence Nightingale’s concept of nursing of health and environment. Nursing research has shifted towards the phenomenological viewpoint (the meaning of experience and perceived reality) illustrated in Figure 3. 3. [pic] Nursing theories prove that nursing is a profession, not simply an occupation. Meleis describes these as being â€Å"a systematic, coherent body of knowledge with boundaries†. There are three types of nursing theories, according to Alligood and Chong Choi. 1 The first is nursing philosophy, in which the meaning of nursing is realised through analysis, reasoning and logical argument. Exponents of this type of work were early theorists. Florence Nightingale’s work is a philosophical one. The second or ‘grand theorist’ type gives a conceptual framework in which one can view the world and take into account it’s aspects. (J. Fawcett 1989)1: 6 . Orem and Neuman are examples of this type. The third type are middle range theories, which are derivatives from other works such as grand theories, philosophy of nursing theories or perhaps from other, related theories. 1 4. Florence Nightingale’s Influence on Nursing Development and Practice Florence Nightingale was the first nursing theorist. She believed her life in nursing to be a calling from God, her chief mission being to improve the environment in which people lived and in which people were cared for. Although an innovator, she was also a product of her time as sanitary reform in the community became a big issue with the educated classes. Her other philosophies influenced nursing theory and practice. These were: * Nursing as a profession distinct from Medicine. Gathering of statistical data for applied research The establishment of recognised system of nurse training Definition of Health Dichotomy of nurse / patient role. The reparative process of disease 4. 1 Environment Florence Nightingale placed great emphasis on the physical aspects of the care setting. These are namely; clean air, pure water, efficient drainage, cleanliness and sunlight, 7 which are largely taken for granted in our modern hospitals. She believed these would eradicate the main source of illness, although, Miss Nightingale rejected the theory of bacterial infection on the grounds that she had no empirical evidence to support it. Florence Nightingale believed that building construction, in particular, hospital building, should pay particular attention to sanitation and ventilation. This together with the correct diet would eliminate much current sickness. Her writings on this subject revolutionised hospital construction. 10. In her Notes on Nursing, she admonished nurses who noisily tripped over fire-irons, thus breaching safety standards. Virginia Henderson wrote of Florence Nightingale’s influence on her own work regarding the environment, when she said, â€Å"Like Miss Nightingale, I have shared an interest in seeing the environment made safer for people. She put more emphasis on fresh air than I, of course, did. I had more opportunity to learn how to control infection than she did. † 8. Miss Hende rson further enlarged on Florence Nightingale’s theory to say that nurses should recommend the construction of buildings, purchase of equipment and maintenance in order to minimise chances of injury. 1 Kathryn Barnard, speaking in 1966, said that in order for the nurse to assist the patient in promoting and maintaining his / her independence, a change in the patient’s environment may be necessary. 1 Martha E. Rogers (1970) and Betty Neuman (1995) echoed Florence Nightingale’s belief that the provision of an environment which was conducive to healing, such as cleanliness, fresh air and calm, were prerequisites for recovery from illness. Nursing theorists widened the concept to include people’s responses to their immediate and broader environment. 9 Rogers holds that the description of person and environment ‘energy fields’ are inseparable. Dorothea Orem’s ‘Universal self-care requisites’ (1980) lists the maintenance of air, water, food, rest and solitude, as being required by all human beings and adding to these; social interaction, elimination, activity, social interaction, prevention of hazards and promotion of human functioning. 4. 2 The Profession of Nursing and Health. The idea that there would be a professional body of exclusively female nurses (Miss Nightingale believed women were natural nurturers) was revolutionary in the last century. The exception was in psychiatric nursing, where men’s’ physical strength was valued. This view is largely discounted today, of course. She was also passionate about the uniqueness of nursing, existing alongside but not incorporated into, other related disciplines, such as medicine. Adherence to signs, symptoms, surgery, medication and disease prevailed in this era of health care. 5 She was suspicious of ‘new’ scientific thinking, wh ich would turn nurses into ‘medical women’. 10 The training of young, more educated nurses in the new progressive schools like St. Thomas Hospital, included Florence Nightingale’s own concept of health: hygiene, environment and care. Her belief was that health was a state of wellness, desired by the patient and gained by using all power available, to the fullest extent. 1:10 Miss Nightingale combined both health education with sick nursing in her teachings, a practice which is very much in evidence today. Hildegard Peplau, followed Florence Nightingale, in 1952, and pioneered a knowledge-based nursing practice, which included education and research; distinguishing it from medicine-based health care. 1, 11 In 1987, Rosemarie Rizzo Parse echoed the need for nursing to move away from the medical model in order to evolve. 4. 3 Concept of Nursing and Statistical Data Gathering In 1970, Martha Rogers took Miss Nightingale’s concept of nursing and redefined it as a constant human interaction with the environment. 5 She lauded Miss Nightingale’s ability to place the person â€Å"within the framework of the natural world†, by her vision of health and by supporting this with statistical data. 1 Rosemarie Rizzo Parse was greatly influenced by Martha Rogers. She believed that, since Florence Nightingale’s time, nursing owed it’s existence to Man and Health. 1 4. 4 Nurse/ Patient Role and her Model of Nursing Florence Nightingale believed disease to go through a reparative process Her model of nursing reflected her belief that nature would cure the patient by the actions of the nurse’s control on the environment, 12 the patient’s role was a passive one, with little or no say in the way in which he or she was treated by the health care team. Few would argue that nursing theories has taken a more holistic approach than was the case in Florence Nightingale’s time. A legacy of the Nightingale School is the military terminology used by Miss Nightingale from her time spent in army nursing. Phrases such as; ‘on duty’, ‘off duty’ and ‘sick leave’ are still in use today. 10 5. Conclusion Florence Nightingale saw nurses as women who were not only professionals in their own right, (a revolutionary concept for Victorian England, when most women were subservient to male domination) but were to be instrumental in bringing about changes in order to improve the environment in it’s broadest sense. By this token, she was also the first health educator. Miss Nightingale presented her own empirical evidence i. e. based on her own experiences and observations, as established facts. She was a believer in research. Her gathering of statistical data was used to give credence to her hypotheses on her epidemiological studies. She laid the foundations for a recognised system of nurse training, not only in this country, but abroad. However, those nurse educators, who followed in Florence Nightingale’s footsteps in teaching young (and from an increasingly higher social class) women in the art of nursing, failed to differentiate between the goals and focus of nursing and of medicine. The medical model tended to neglect the patient as a human being. Furthermore, nursing creativity would be stifled (at least in the U. K. ) under a regimented, task-orientated regime until the early 1950’s until the emergence of new nursing theorists, such as Peplau (1952), Henderson (1955) and Orem (1958). Some of Florence Nightingale’s practices and beliefs have been largely discontinued or discounted today, such as the pathology of dirt and dampness, her disregard to the germ theory, and the fact that the patient was non-participative of his/her method of care. This lack of holism was perhaps in keeping with her time. 1. Her vision of nurses as innovators for social health reform, continues to inspire us today. – End of Assignment – REFERENCES: | | | |1. | Marrinner-Tomey, A. (1994). Nursing Theorists and their Work. St. Louis, Missouri: Mosby. | |2 |Dingwall, R. , Rafferty, A. M. , Webster, C. (1988). An Introduction to the Social History of Nursing. London: Routledge | |3 |Baly, M. E. (Nov. 13. 1996). Different history for Nightingale illness, Letters. Nursing Standard, 8 (11) 10. Harrow, Middx. , R. C. | | |N. Publishing Company. | |4 |Castledine, G. (1994). A definition of nursing based on nurturing, 3 (3): 134. British Journal of Nursing. | |5 |Meleis, A. I. (1985). Theoretical Nursing: Development and Progress. Pennsylvania: J. B. Lippincott Company. | |6 |Fawcett, J. (1989). Analysis and evaluation of conceptual models of nursing. In A. Marrinner-Tomey (Ed). Nursing Theorists and their| | |Work. St. Louis, Missouri: Mosby. | |7 |Nightingale, F. (1992). Notes on Nursing. London: Scutari Press. | |8 |Smith, J. P. (1989). Virginia Henderson: The First 90 years. London: Scutari Press. | |9 |Pearson, A. , Vaughan, B. , Fitzgerald, A. (1991). Nursing Models for Practice. London: Heiman | |10 |Baly, M. E. (1986). Florence Nightingale and the Nursing Legacy. New York: Croon Helm. | |11 |Fitzpatrick, J. and Whall. A. (1983) Conceptual Models of Nursing. Prentice Hall Publishing Co. | |12 |Kershaw, B. and Salvage, J. (1994) Models for Nursing. Great Britain. John Wiley & Sons Ltd. |

Analyzing The Journeys End Of Regeneration English Literature Essay

Analyzing The Journeys End Of Regeneration English Literature Essay In the two works that I will be analysing, ‘Journey’s End’ and ‘Regeneration’, class refers to the social values that distinguish between the lower, middle and upper class men. The theme of class is central to both of the works and is personified in two predominant characters, ‘Trotter’ in ‘Journey’s End’ as well as ‘Prior’ in ‘Regeneration’, they will both be fundamental subjects in my essay; in which I will discuss how ‘Sheriff’ and ‘Barker’ explore this theme of class, concerning similarities and differences in the various methods employed. Three palpable contrasts between the works should at the outset be mentioned. Firstly ‘Journey’s End’ was written by a man, ‘Sheriff’ who had firsthand experience of the war, himself being a captain in the East Surrey Regiment. Therefore, we can assume that some events in ‘Journey’s End’ and characters used are most likely influenced by genuine soldiers. Thus themes of class and the harshness of war are even more authentic and realistic; â€Å"How awfully nice – if the brigadier’s pleased† – is a typical, if not sarcastic, response from a proverbial soldier; Stanhope, concerning Osborne’s death, showing little respect for those in higher command and also his repression of emotion. Sheriff explores the theme of class through the effects on the characters; how differing people handle the constant stress of war, for Stanhope, it is to â€Å"drink like a fish†, in contrast to Trotters circle drawing, perhaps showing a lack of imagination. On the other hand the writer of ‘Regeneration’, ‘Barker’ is a woman and more importantly a lot younger than ‘Sheriff’ with no direct experience of the war. ‘Regeneration’ seems to focus more on the aftermath, which allows a broade r sense of themes such as roles of women and the altered mental states of the class men. â€Å"You seem to have a very powerful anti-war neurosis†, is Rivers’ reply to Sassoon, who asks if he is mad, it shows the effect of the war, that it can make an educated and brave man question his own sanity. It also explores the theme of class; Rivers and Sassoon immediately create a bond with one another, coming from similar backgrounds and viewpoints, as opposed to the perpetual antagonism between Prior and Rivers. Secondly ‘Journey’s End’ is a play, as opposed to a novel, and ‘Sheriff’ employs staging. This coupled with the need for a play to be entertaining, does not give ‘Sheriff’ the luxury of including pages full of background conversation which allow subtle character progression. ‘Barker’s’ work in general could be seen as symbolically internal with the characters thoughts and deep emotions shown through i ntrospection, â€Å"†¦ and thought oh God, it’s going to be another one of this†, this allows the audience to understand the characters in greater detail, to relate to them based on our personal experience, perspective and class. Whereas ‘Sheriff’s’ is driven by actions, and what other characters say. â€Å"(He puts the box on its side and sits on it. It is too low for the table, and he puts it on its end. It is then too high†¦)†, When ‘Trotter’ is first introduced the stage actions show him to be a comical character, at odds with the more serious Stanhope or the â€Å"hard as nails† Osborne, however ‘Trotter’ is a much more deep individual below the surface, which is shown by the end of the play with his promotion to second in command; Similarly ‘Prior’ in ‘Regeneration’ is first introduced as a mute, with a case of ‘dumbness’, differing to the other characters , but throughout the novel he conveys himself to be highly intelligent and profound.

Criminal law (case study) Essay Example | Topics and Well Written Essays - 1500 words

Criminal law (case study) - Essay Example Actus reus of murder (and manslaughter) is the unlawful act that's done deliberately and is a significant cause of death of some person. If the court is able to prove that the defendant had intention to kill (that is, mens rea) then it is murder, not manslaughter. Running from home in panic, Joe pushed his brother who hurt himself when hit the ground. Later his brother went home and died at night from head trauma. Joe can be accused both of battery and manslaughter. Since there is an ambiguity about the term "touching" concerning battery (e.g., the Court of Appeal in Wilson v Pringle [1986] 2 All ER 440 stated that to prove battery "the touching must be proved to be a hostile touching"), we will analyze the third case later. Post-traumatic stress disorder is "an anxiety disorder in which a particularly stressful event, such as military combat, rape, or a natural disaster, brings in its aftermath intrusive mental images of experiencing a traumatic event, emotional numbness and detachment, estrangement from others2" etc. One of the common responses of people with PTSD is uncontrollable behaviour that can be expressed in fits of anger (Chemtob et al., 1997) towards other persons or even assault on them. According to Mental Health Act 1983, there are different kinds of PTSD patients' treatment, e.g., hospitalisation, guardianship, supervision and treatment. The story tells us nothing about it, but since it will be essential later, we assume two probable situations: there was no medical treatment and control of Joe's disorder; there was medical supervision and treatment, but Joe was considered harmless at that time as there were no more measures provided. Having had flashback caused by victim's actions, Joe had lost the sense of reality and behaved according to his traumatic experience. The victim screamed and it caused Joe to have an imaginary return in the traumatic situation and probably to treat the victim as an enemy soldier. Joe's mind has created a delusive situation in which ex-soldier believed that his actions are correct: such belief in moral and legal rightfulness is the first reason to plead diminished responsibility (see Bratty v AG for Northern Ireland (1963) AC 386 at 409). The second factor is total loss of control. Since there were cases when partial loss of control didn't make an acquittal (e.g., in Broome v Perkins (1987) Crim LR 271), the defendant must prove that he had no possibility to control his actions, for the burden of proof in the case of insanity lies with the defendant. Then we must prove that either insanity or automatism took place. The factor that triggered flashback was external that should prove automatism, but Joe's reactions were atypical because of his mental illness that is the inner factor. There is an opinion that "if the defendant loses control because of an illness, that is, some internal factor, he can only plead insanity" (Hill v Baxter (1958) 1 QB 277). But there is the external factor in our case, the victim's scream. We should point that Joe's reaction was atypical and unexpected, and also can refer to the case of R v Rabey (1997) (Canadian case), in which defendant battered his

Smoking & its Harms Research Paper Example | Topics and Well Written Essays - 1250 words

Smoking & its Harms - Research Paper Example ed smoking in the public areas as escalating pollution problems, mounting diseases and increase in death rate of citizens activated healthcare organizations to raise voice. Fine of $50 was imposed on the law violators (Adams and Malarcher, 2012). The movement brought considerable results as huge majority of the individuals immediately stopped smoking in public areas but after few months; people were back on track again. Violation of law started again and smoking scenario can be seen in the city. The amount is not that paramount though but pollution in the city is rising due to this problem. People do not smoke in public parks, public transport, and bars but on pedestrian trails; smokers are found (Patel, Thomson and Wilson, 2012). The purpose of this paper is to highlight the problem of smoking in NYC. What is the importance and significance of this problem and what measures are essential to eradicate this problem. The movement started in the recent years along with public response is illustrated in this paper. Moreover critical analysis is exemplified for precise understanding about the issue. The creation of law of non smoking in 2003 had strong basis of the death of 50,000 individuals per annum. The 14 miles beaches of the city beside 1700 parks were declared non smoking areas. The City Council of New York passed the law by keeping in view casualties of several individuals. Smoking was banned on pedestrian walk through, bars, shopping malls too. Respiratory infections, lungs cancer, asthma and cardio vascular diseases emerged due to cigarette smokers. Smokers lay negative impact on the society too. People are not able to enjoy on public spots due to smoking and even pessimistic message is taken by the children (Ossad, 2011). The law against smoking free NYC was formulated in 1988 but amendments in it continued for three consecutive times. Lately in 2003, the law was enforced vibrantly into the city. The rise of this critical issue was important because of

The sports facility in Stratford-Upon-Avon Essay

The sports facility in Stratford-Upon-Avon - Essay Example Marketing programmes within the organization should reflect a commitment to meeting the needs of the members of the community in which the organization will serve. Therefore, analysis, both internal and external, should include members of the community, as stakeholders. It should also include the current position of the organization, available resources and identification of the organization’s core competencies or strengths.By assessing the organization’s strengths and weaknesses, the marketing team can develop a marketing programme that focuses on matching the organization’s strengths with needs of stakeholders. The sports facility is currently facing a recent loss of revenue, due to decreased sales of membership. To combat this phenomenon, the marketing strategy has made the decision to offer an all inclusive family membership, which can be used by any and all members of the family. The stakeholder analysis and market segmentation activities suggest that busine sses in Stratford-Upon-Avon should consider the entire family, in this family-oriented community. The goal of the marketing plan align is to align organizational strategy with the marketing strategy, in order to reach the target markets, with a cohesive message that speaks to target segments. Target segments need to understand how the sports centre can benefit them. Situation Analysis The sports facility that once offered individual memberships is not as profitable as it once was. Membership has decreased, likely due to financial concerns and the current state of the UK and global economy.